SEO and your online goals

Search Engine Optimization is the most relevant and powerful web technique tool that allows higher rankings on search engines like Google or yahoo. When a surfer wants information on any particular subject he types out the query on a search engine portal which in turn gives the results of the information available in the relevant sites. Depending on the nature of information the list of websites may go into several pages. You would have noticed from personal experience (as have most) that it is generally the first few sites on the list provided (usually first page rankings) we explore and obtain the information required. However it is not a coincidence that some of the sites consistently head the list on these searches. It is effective SEO integration on websites that increase the ranking on search engines and list them on the first page of searches. So what are the techniques and applications used by search engines in searching for relevant information to queries? There has to be a process as it just can’t pick up websites at random as this would undermine the use of the search engines whose purpose is to produce relevant, effective and useful information by end users. The first thing to be aware while optimizing your site for SEO is that all search engines are primarily text driven. Given the rapid technological progress search engines haven’t yet caught up and cannot identify great websites on the basis of designs or features like flash movies or sounds and other advanced technologies integrated to websites. The search engines instead crawl the web in a spider format looking for particular indexes (primarily text) after which they process and calculate the relevancy and finally retrieve websites to the original queries by the browser. Most search engines use a crawl or spider (different search engines call it different names for e.g. Googlebot for Google but it basically performs the same tasks) to investigate the web and its content in terms of relevancy and popularity. The spider follows the links to the different pages within a website indexing all information. You have to keep in mind the expansiveness and enormity of the web to seek out the spiders limitations (there are over 22 billion web pages and counting) in its ability to search for new pages or existing pages which may have been modified. Sometimes through this process spiders may not...

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All In One Marketing Plan

The online marketing scenario is getting more dynamic with competitors now seeking out inventive and innovative ways to stay on top of search engines rankings. In the current context even that is not enough, you then have to include the ability to ATTRACT, ENGAGE and RETAIN clients through an ongoing process without missing a step. There is an inherent need to stay ahead of the competitors on all counts with an extremely effective Marketing Plan which combines SEO strategies with social media effectively integrating all of these strategies into a comprehensive selling juggernaut that gives you ideal online results. All internet marketing plans have a budget. Which leads to the next question the bigger the budget the higher the rankings? If so then how do we see small business and online marketers being ranked high on search engines and doing brisk business. In fact most companies are now cutting down on expenditure because of the current economic situation and trying to find the right mix which would give a balanced but effective online solution. The need of the hour is creating mutually exclusive relationships with existing and prospective customers with interactive dialogue that builds a bond of trust within your segmented target audience who are not only likely to return but attract other prospects in their circle. What you need is a plan with overall exposure to targeted audiences integrated with the right SEO, backlinks and the keyword structure, a very painstaking yet essential activity for a successful online marketing endeavor. This ensures your website gets highlighted to all relevant audiences and seekers on the internet multiplying your chances of success exponentially. Employing people either part time or full time to ensure these activities recur could both be cumbersome and expensive. That is where we come in with our ready reckoner, we call it our Monthly SEO Marketing Plan. This is a customized package to address individual issues relevant to your online marketing. We can also create a specific plan to your requirements which will accommodate all budgets. For more information, Contact...

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