6 Steps to harness the power of LinkedIn

Ever notice that some people have tons of connections in LinkedIn and some people have…well…one? While it is easy to sign up for a LinkedIn account, few people realize that their LinkedIn account can open doors to new business partnerships, potentials clients, and a wealth of information to aid in building a business. Although it is not exactly rocket science, establishing strong relationships in LinkedIn is quickly replacing lunch meetings and cold calls. And, the reason why is simple. You can easily meet and introduce yourself to a host of interesting and interested business contacts all with a few minutes. More importantly, you gain exposure to many other business owners and clients from across the street as well as across the world! There is a failure for business owners when using LinkedIn! About 80% of LinkedIn profiles are filled with resume information instead of business information. If you are asking yourself why this matters, the answer is quite clear to any marketer within a hundred paces. You have to present yourself in such a way that it shows visitors why they would want to meet you and what you have to offer as a connection. Be realistic, when you look at your LinkedIn profile, do you see someone who is credible? Your LinkedIn profile should be the online equivalent of your elevator speech because you only get 9 seconds to impress the person who reads it. The definition of bad is if the person comes away from your profile unimpressed. Worse would be if someone elects not to read it at all. Let’s start off right by toning up your profile to harness the power of LinkedIn with this quick checklist: Profiling: Look at your LinkedIn profile in the Big Picture view. If it is not complete, then deduct points. If it does not use power words that speak specifically of skills, talents, and experiences, then start over. Don’t be afraid to tell people your specialties in your summary and list keywords that add targeted punch to your skill set. For example, I am a marketer, but that says absolutely nothing. But, if you read my profile you find that I specialize in online marketing. You have a deeper understanding of my abilities, especially if you are business owner or a company looking for more web presense. Make yourself stand out by not being a part of the crowd...

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Build your brand on Facebook

Facebook is used by hundreds of millions of people and is beyond doubt one of the best sources to bring in huge targeted traffic to your site. Chances are you are already on Facebook. However, using a personal profile for social media marketing is not as effective as using business pages. Personal profiles have your personal stuff that you may not want to share with everyone out there. Another reason is the information shared over personal profiles may not get indexed by search engines. So you might end up losing that additional free traffic. The solution is to create a Group or a Page to represent you blog. This will help you build a brand presence around your blog. So, let’s get started. CREATE A FACEBOOK PAGE To create one, simply go to http://www.facebook.com/pages/. Here you can see a gallery of pages created by others. You can browse through those to get an idea about how your page could look. Click on Create Page button at the top to create your own page. Follow the simple wizard and your basic page would be ready in minutes. Optimize Your Facebook Page for SEO Once your page is created, you can edit its properties. Adding relevant information here will help getting the pages indexed quickly. Add a profile image. Your profile picture represents your Page on other parts of Facebook, like in news feed. Use your logo or another image that represents your Page. Choose an image that’s square and at least 180 pixels wide. Browse through other fan pages and see how the profile pictures are used to convey marketing messages. With new Facebook Timeline, you can add a cover photo as well. Your cover photo is the first thing people will see when they visit your Page. This is a kind of real estate you can leverage upon. However don’t add any price or purchase information, contact information, calls to action or references to Facebook features such as Like or Share on the cover photo. This is against Facebook terms. Cover photo measures 851 x 351px. You can choose a unique photo and change it as often as you like. Put in the relevant information like your website URL etc. Facebook allows you to pick a username for your fan page. This username will be used in the publicly accessible URL of your fan page and it is one...

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The Social Media Experience

What is so powerful about social media? Unlike traditional media where you’re messages are on billboards, in newspaper ads, radio or tv and are part of advertising campaigns, social media allows you to be part of your target audiences intimate social group. You are now delving directly in to your prospects social behavior which in turn gives you insights into consumer behavior and patterns of your target audience. With these social media groups you can now entrench yourself into the target audience psych. There is however issues of trust building and acceptability while using this media. Overbearing and persistence here could actually get you quickly on the back burner. Remember words spread fast in social networks and getting popular or being sidelined is just as quick. Some of the common mistakes and how they should approach business pages use while using social media are discussed below. Interact Socially While this is obvious, most business pages on social media sites are too focused in creating a direct marketing channel. Social media sites are essentially social sites and interaction is the key. Subscribers on social media sites want to see their messages spread across different fraternities. Unfortunately most direct marketing channels do not interact but talks only about itself or its products. To draw and analogy you don’t want to be the guy in the party who everyone wants to steer clear of, because he talks only about himself. On the other hand if you want to be the life of the party, be social and interact positively with everyone. Don’t expect to attract attention by engaging the interest of followers without showing interest in their activities. Reply to posts, comments and other relevant messages across your subscribers. Reciprocate One of the fundamental ingredients to success on a social media site is reciprocity. The culture of any social media site is interaction and communication. This has become even more visible with social media sites allowing you to follow visitors if they are not already added to your list. While the opinion is divided on “to many followers leads to confusion and posts and comment feeds disappear quicker,” there can however be no argument that following your followers opens up channels where you ultimately get more followers to your page which is your business pages basic goal. Interact with followers with simple thank you messages and find out their followers who share...

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