Video Marketing – An essential tool in Online Marketing

Ever since the acquisition of YouTube by Google, online video marketing has been interlinked to SERP’s and SEO rankings. Google didn’t cough up 165 billion dollars for nothing. Synergizing YouTube Video marketing to search engine rankings enabling websites and online businesses to derive benefit from both dynamics was just natural progression. If you add that to the popularity of YouTube as a medium with the indicative statistics below of both recreational and business usage there can be no doubt of the importance of including Youtube video marketing to achieve your online marketing goals. YouTube is among the most popular sites and probably the most popular site without adult content and definitely by far the most popular streaming video site in the world. Over a trillion hits in 2011 which literally translates to about a hundred and fifty hits each per every person on earth. The statistics are compelling and keep on growing as we speak. Over three billion hours of video footage is watched every month and over 71% of the unique visitors are from outside the US. The interesting statistics for online video marketing is even more compelling. Over three billion views per week are monetized on YouTube. 98% of the top advertising firms have run YouTube Video campaigns. You will have noticed off late that the YouTube is now allowing true view in stream advertising on popular videos although the user has a choice to skip the advertisement after a few seconds. If you combine the two dynamics i.e. the popularity of YouTube videos along with the high SEO and SERP rankings YouTube video enjoys, no online marketer can afford to leave YouTube out of its marketing mix in any online marketing campaign. Yes, the high rankings of YouTube are mostly restricted to Google but isn’t that the most popular search site in use today. Further...

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