Keyword research and analysis is the foundation upon which the entire online marketing effort is built. Without it, you would have a difficult time driving traffic to your website. Keyword research and analysis must precede any serious search engine optimization work. You can’t just take the first keyword that occurs to you in connection with your business, and optimize the web pages accordingly.
Let them know what you have to offer
A highly competitive keyword is usually a broad term and very difficult to get a top ranking for. A small business owner will have an extremely hard time gaining high visibility for such a term.
However, by using an alternative keyword search phrase that users are typing in but competitors are neglecting, you can catch traffic that you were previously missing out on.
Failing to spot which keywords will bring a good volume of targeted visitors may definitely have a far-reaching effect on your business.
So what is Keyword Analysis?
Keyword Analysis is the study of words that people use to find information on the Internet.
There are two types of keywords that are studied. The first type of keyword is called the front rank keyword. This is the most popular keyword or group of keywords that are used by Internet users to search for information on a given topic. The second type of keyword is called the long tail keyword, words that are associated with or derived from the front rank keyword. In both cases, an analysis on the quality and relevancy of keywords is made prior to adopting them for website promotion.
Keyword research is a long drawn out process and requires the use of analytical tools and the assistance of an expert to identify the usefulness of keywords in relation to their promotional value. Choosing the wrong set of keywords to promote your website can result in a ‘poor’ search engine ranking of your web pages.
Outsourcing to a specialist will not only save you time, it will also help you to leverage your promotional resources to good effect, driving more traffic to your website and increase the visibility of your web pages amongst search engines.
Over the years our Keyword Analysis has been instrumental in driving quality traffic to our clients’ websites, raising their profile and gaining them high search engine rankings. In short, our experience and expertise in Keyword Analysis has been extremely effective in promoting the online success of our clients.
All keyword and key phrase selections must be revisited periodically so that the website stays in alignment with customer search demand patterns.